Logo
B2B growth diagnostic

How strong is your growth system in an AI-shaped market?

A current-position assessment for leadership teams. It looks across planning, buyer intent, content clarity, third-party proof, site structure, CRM foundations, customer growth and measurement, then shows where you stand.

Start the assessment

24 quick questions in 8 sections. About 8 minutes. No research needed.

Example result

AI Growth Score

Building

Strategy & Growth

Prove & Place

Measure Pipeline

Biggest gap: Prove & Place

What it covers

Eight moving parts of a growth system.

Each area carries three behaviour-based questions. When you finish you see an overall score and tier, a breakdown across all eight areas, and the single area holding the rest back most.

Strategy & Growth

Whether you have a written plan and a sensible split between winning and growing customers.

Model Buyer Intent

How well you capture the questions buyers ask before they buy, and feed them into your plan.

Answer Clearly

Where the buyer's main answer sits on your key pages, and how much of it is locked away.

Prove & Place

How you earn reviews, get experts quoted, and show up on the sites AI tools cite for your category.

Structure & Stay Fresh

Whether core pages are current, use structured data, and keep nothing important hidden.

CRM Foundations

How clean your data is, whether you tier accounts, and whether leads are scored on fit and engagement.

Keep Growing

Who owns growth from existing customers, and what happens to closed-lost deals and lapsed accounts.

Measure Pipeline

Whether you can report pipeline by source, track AI mentions against competitors, and isolate revenue from existing customers.

How it works

A clear read on your growth system, in about eight minutes.

  1. 1

    Answer 24 questions

    Add your details, then work through three concrete questions for each of the eight areas.

  2. 2

    See your score and tier

    Your overall position, then an area-by-area breakdown across the whole system.

  3. 3

    Find your biggest gap

    The single lowest-scoring area holding the rest back, so you know where to start.

The model behind it

The Growth Formula Framework.

Our multiplicative growth model shows the levers that compound revenue across paid, owned and earned. The assessment maps your answers onto the same model, so your score points straight at the lever to pull next.

OneIMS Growth Formula Framework diagram

Before you begin

Get your results

Add your details to see your score.

Answer 24 quick questions across eight areas, then get your overall score and tier, a breakdown of every area, and the single gap to fix first.

Start the assessment

Pop in your details and your AI Growth Score is eight minutes away.

See where your growth system stands today.

Eight minutes now gives you a clear, commercial read on what is working and what to fix first.